What exactly is GEO (Generative Engine Optimization)?
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GEO (Generative Engine Optimization) is the discipline of optimising a brand’s presence inside the answers of generative AI engines —ChatGPT, Claude, Perplexity, Gemini and Copilot— rather than in traditional search results. Where SEO ranks pages on Google, GEO structures the information on your website (Schema.org JSON-LD, consistent NAP, machine-readable entities and bios) so that large language models read it, understand it and cite it as an authoritative source when a prospective client asks a commercial question.
Is this digital marketing or SEO under another name?
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No. SEO works for Google. Semantic injection works for generative AI systems (ChatGPT, Perplexity, Claude). They are two distinct algorithmic layers with distinct indexing criteria. As of February 2026, the overlap between Google’s top 10 pages and pages cited by AI had fallen from 76% to 20%. Having SEO does not guarantee visibility in AI.
How soon does my company appear in ChatGPT?
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After GEO Implementation (7 calendar days), AI engines reindex the new semantic signals within 2 to 8 weeks. Once that window passes, your company starts appearing in the answers of the generative engines for the queries agreed in the initial briefing. It is verifiable in 30 seconds by opening any of the 5 audited engines.
Do I have to touch my current website, or does the design change?
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No. Semantic injection works on your website’s code (Schema.org JSON-LD, NAP, structured bios) without altering anything visual. Your current design, images, copy and user experience stay intact. We only add metadata that humans don’t see but the AI does read.
What happens if I don’t appear within the promised timeframe?
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If after 8 weeks your company does not appear in AI answers for the agreed keywords, we keep working at no extra cost until it does. There is no refund or termination clause: there is a technical commitment until the result is delivered. The only condition: having implemented the technical recommendations from the briefing.
My marketing agency already does this, right?
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Ask them for one concrete thing: the report showing which ChatGPT, Claude or Perplexity answers your company appears in today, with screenshots and dates. If they hand it over, you don’t need us. In practice, SEO/SEM agencies optimise for Google —a different algorithmic layer— and neither measure nor act on visibility in generative engines. They are separate disciplines: having a marketing agency does not mean having a presence in AI.